MACS “RESTAURANT”

To raise awareness about the growing threat of online scams, SAIB Bank launched MACS. 
A fake restaurant designed to lure customers the same way scammers do online.

From irresistible social media ads to a convincing website and menu, everything about MACS felt real, until it wasn’t. When visitors tried to make a payment or booking, they were redirected to a message revealing the truth: how easy it is to fall for a well-crafted scam.

We developed the full brand identity for MACS — from name and logo to tone of voice, packaging, and environmental design — creating a believable brand world that made the deception feel authentic and the message hit even harder.