CEER LAUNCH CAMPAIGN
Saudi Arabia’s first automotive brand was about to reveal its first cars.
No pressure.
In an industry shaped by generations of heritage, this was the beginning of a new story. We partnered with CEER to give that story an unmistakable opening, building a launch around the boldness of the cars and the country behind them.CHANGING THE ROAD AHEAD
EXOBOT gave us plenty to work with.
Big proportions. Falcon-inspired Shahin Wing doors.
A design language born in Saudi Arabia, but pointed firmly at what comes next.
We turned that into a tease and launch campaign designed to build intrigue before finally putting the cars centre stage.
Working with specialist automotive, production and CGI partners, we created a cinematic world around the vehicles, captured in one simple challenge:
Will you stay in the same lane, or change the road ahead?
FROM THE FEED TO THE SKYLINE
Then we took EXOBOT everywhere. Across branding, digital, social and out of home, we built a consumer-facing world that could live everywhere from a phone screen to the Riyadh skyline.
Our work stretched far beyond the reveal itself. Working closely with the CEER team, we helped build out the brand world; developing everything from its film and photography language to social design, website imagery, event assets and uniforms.
Different touchpoints.
One unmistakable CEER world.
