ADIDAS X SAFF

Football meets hip-hop, Saudi style.

For the adidas x SAFF new season drop, we brought together one of the nation’s rising music stars and the country’s oldest fan — bridging generations through culture, passion, and the game.

We united the legendary Dean of the Stands, Atti Al-Mourki, with visionary producer saüd to drop a cultural anthem bigger than the game itself. A collision of icons. A meeting of eras. 

A soundtrack built to fire up the Kingdom’s next generation of ballers.

A tribute to the nation’s most cherished fan, crafted for the future.
One for adidas. One for the fans. One last-minute winner.

What goes together better than football and hip-hop? Nothing.