NIKE AIR MAX 90

"The Story of Air Max: 90 to 2090" tells the story of the shoes’ 
rule-breaking ethos and universal impact on sneaker culture.

CELEBRATING A CULTURAL ICON

A stylish, vibrant, and energetic documentary about the storied legacy and bold future of Air Max. Told through a respected tapestry of designers, artists and cultural icons, this short film deconstructs the creation of the new Air Max 2090 by exploring the roots of Air Max itself and direct lineage to the iconic Air Max 90.

This story captures the universal impact and unique appeal of a franchise that created a nexus of performance and lifestyle and helped fuel the birth of subcultures and sneaker culture around the globe.
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THE STORY OF AIR MAX

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